About Me

I am an entry level Data Analyst with a background in sales and training, where years of working directly with customers led me to develop a strong interest in understanding consumer behavior and decision outcomes. Over time, I repeatedly observed situations where intuition-driven strategies failed, while data revealed very different patterns. That gap between assumption and reality is what led me into analytics.

What differentiates me is my ability to approach data problems with real business context. Having been on the frontline, I understand how decisions are made under pressure, how customer behavior is often misinterpreted, and why results don’t always align with expectations. I would love to focus on diagnosis, using data to explain why outcomes occur and how decisions can be improved upstream.

My knowledge includes Chatgpt, SQL, Python, Power BI, with hands-on experience in data cleaning, exploratory analysis, behavioral segmentation, funnel analysis, and visualization. I am also building foundational knowledge in machine learning to support more advanced analysis over time.

One principle guides my work: data is most valuable when it reduces uncertainty in decision-making. I am especially interested in identifying where intuition fails and using evidence to challenge assumptions before execution.

Outside of analytics, I enjoy occasional beer session with friends cause therapy is expensive, friends and beer not so. I also do self development, meditate and brain training.

I am currently seeking opportunities as a Product Analyst or Data Analyst where I can contribute analytical thinking, business awareness, and clear communication. Feel free to explore my projects or reach out to connect: desmond80yeo@gmail.com